The Design Challenge is a central applied learning experience in the MBDS program. As part of the required Capstone course, students work in teams with Industry Affiliates to address real-world problems through the lens of behavioral science.
Industry partners propose challenges connected to organizational needs, decision-making, behavior change, or human-centered problem solving. Students then apply the theories, methods, and tools they have developed in the classroom to analyze the challenge, generate insights, and develop actionable recommendations.
The Design Challenge allows students to collaborate with peers, receive guidance from faculty and industry partners, and translate behavioral science into practical solutions. For partner organizations, it offers fresh perspectives on meaningful challenges. For students, it provides a structured opportunity to practice applied behavioral science in a professional context.
Explore past Design Challenge questions:
- How can behavioral science change consumer behavior to adopt reusable packaging instead of single-use plastics?
- How can behavioral science instill trust and encourage clients to use financial robo-advisors?
- How can we use behavioral science to activate communities of care for marginalized populations living with cancer?
- Which messaging strategies should we use to increase participation among eligible members for health and food benefits programs?
- How can behavioral science improve learner engagement through professional development?
- Why are 40% of Philadelphians choosing to drink bottled water versus tap water in their homes? How can this behavior be changed?
MBDS Industry Affiliates 2025
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MBDS Industry Affiliates
