Social Media and the Organization

This course explores the use of social media platforms in organizations to achieve varied goals. The course covers topics such as how to use social media for marketing and advertising, how to create and manage social media content, and how to engage with customers and stakeholders on social media platforms. We will explore the virtual, visual, and AI tools that can create a social media campaign. In addition, the course provides academic preparation on the social neuroscience behind the ways that social media platforms attract, engage, and use information generated by user content for their own purposes. This includes the impact of social media on organizational communication and culture, including issues related to privacy, data security, and online reputation management. Students will develop skills in social media strategy development, content creation, and community management, as well as critical thinking and analysis. Non-Dynamics students: please include a brief job description in your Permissions Request.